Hey Busy Momma!
If you are a mom who has considered or is starting a network marketing job where you work from home, there are a few things you need to know in order to succeed.
This is for the mom who is looking at a network marketing job as a way to earn money. There are many out there in health, jewelry, essential oils, and more. I differentiate this type of WAHM from the mom who is going to make and sell products on Etsy or provide a service. Some of these tips will apply, but not all because you are not recruiting team members, you are just looking for customers.
What you NEED to know about network marketing:
1. The company you join should have products you LOVE! And USE! While that may seem like a given, it’s not always the case. I would say that 95% of the people in my team with Beachbody all fell in love with the products and that led them to asking what coaching was all about.
2. Stock photos you see of people working on a computer with a baby on their hip and a toddler sitting at the desk next to them? NOT REAL! It’s how marketing works, it touches the core of what you want, you want a job that gives you joy & income, but that allows you to be mom. But if you are going to be a successful WAHM you will need hours set aside in the week where you can focus on your business. Whether this is 10 or 40 hours a week, it’s a job that requires your brain to be able to focus. Obviously the ages of your kids play into this, as I write I have a 2, 6,10 year old. Before the 2 year old was born I could squeeze in work at random times or schedule a call when the older boys could occupy themselves. Add in a baby who is now a toddler and it just doesn’t work. Hire a babysitter or trade childcare with a friend, but you need time to focus. Sure, I can quick check an email or social media while I’m out and about, but I also want to be present where I am. If I’m at the park, I’m playing with the kids, not setting the example of living on my phone. (Here’s a tip: When I first started working like this I would do the hustle. I would stay up after the kids were going to bed to build my business, I felt proud that I was making it all work. But that’s not sustainable. Part of the problem is that you will be excited to work on your business, but if you have some of the same bazillion tasks that I do as a mom I know you need your sleep. You need to make this fit your life in a healthy way. Set hours, set boundaries with your potential customers/new team members. Get organized with your time.)
3. You will want to quit a million times, you need to decide if you are going to commit to build your business. You will sign up people to your team who you think will run with things, just to have them quit. You will be right on the brink of a new level within your company and then a few customers or team member drop out. You have to if it’s worth it to you to keep going. If you haven’t defined your WHY, you will easily stop.
When things get discouraging you need to go back to the basics, figure out why you are doing this. Ask yourself if you are hitting a limiting belief and that’s why you are self-sabotaging? What do you need to learn in order to succeed?
4. Know that it’s a numbers game. Even in writing that I know some people will cringe. We’re not supposed to talk like that, but it’s the truth. The more team members you sign up the more likely you are to succeed into the exponential income that is possible with a MLM business. I’ve heard many different numbers as to how many leaders you need in order to make it big, it depends on your company structure. For example, in Beachbody I know one coach who has 65 or 70 diamond coaches, and that is out of 750+ PS coaches. That’s a high success ratio of getting her coaches to diamond. So if your goal (within Beachbody) is to be a 5 star diamond coach you are going to need to expect to sign up 50-100 coaches to achieve that goal. So if you don’t want to recruit other coaches you need to figure out if this is for you. Your challenge groups are fun and will get you some initial income coming in while you help others get healthy, but that’s not where the $$$ is going to come in for you that you dream of with a network marketing company. You have to build your network!
If you goal is only $500-750 extra a month then you can attain that through running consistent challenge groups assuming you are filling the groups with paying customers.
5. You are in sales!!! If you are ever going to succeed in network marketing you must understand that you are in sales! I’ve heard plenty of times that it’s not about the sale, but my friend if you are going to make money you must sell something. Whether it’s a product that will get someone a result, or an opportunity for someone to make that extra $500 a month that will allow a mom to be a stay at home mom, you are in sales. Sales is not a dirty word, and until you deal with your beliefs around it you will mostly likely hit walls until you eventually quit. (I know, I did it.)
I asked a good friend of mine for advice in closing the deal with a client I was about to talk to who was interested in my 1:1 coaching package. (Not to do with network marketing.) I loved the analogy she gave, “If you went to target and put everything in your cart on the counter and the clerk just looked at you would you think it was rather weird? You would expect them to ring up your order and you pay for it.” Or in working with Beachbody I’ve often thought, who would walk into a gym ask for a tour and about classes, and then expect to join for free? Why is your time any less valuable? Is the gym in ‘sales’? Yes and no. You can say no because the purpose of the gym is to help people get healthy. But yes, because they have to get you in and to sign up in order to help you get healthy! This topic could go on and on, it will make or break your success if you don’t deal with your beliefs around money.
(This is where I’ve messed up in the past and see most of my coaches struggle, when it comes to requiring products before you join a challenge. Too many free groups and the coach is over putting in hours and hours helping people and not getting compensated for their time. You need to value your time enough to be paid for it, and also know that your customers will get better results when they use the tools that are designed to help them!)
There you have it. A few random thoughts on a Tuesday afternoon. Yes, while the baby is asleep and the big boys are still at school.